Today’s travelers are victimization roving devices to hunt for and research destinations and volume suite comparable ne’er ahead. Nomadic apps let Starwood to unite mobile app developer certificate program with guests alike ne’er earlier and dedicate them the data they motivation when they pauperism it. As a answer Starwood’s fluid bookings are development at an yearbook pace five-spot multiplication greater than the yearbook growing place of the web channelize 10 geezerhood ago. The SPG app is the get-go in the jaunt industry—and one of the offset apps ever—to employ state-aware engineering, creating an port that unites all niner of Starwood’s trenchant life-style brands and its near 1,200 hotels and resorts; and adjusts the app’s aspect, tone and contentedness contingent whether the exploiter is provision, en road or already checkered in to a particular hotel.

App 100 Humankind and the “My Stay” port becomes musing of the particular steel and prop, with home-screen accession to key info such as hotel reference in both English and the local lyric, upwind, directions and hotel conveniences. Erst at the hotel, the guest’s halt is enhanced with structured capacity such as their board bit, on- and off-property dining and activeness suggestions, and in-app admittance to mixer media channels such as Straightforwardly and Facebook.

Humanoid APP

Created with Google Fabric Excogitation

The Humanoid variant of the SPG app has been whole re-design to capitalise of the new Textile conception terminology from Google. This new interpretation has a more forward-looking, flatcar and houseclean face with the like conception that guests beloved with a 4.3 maven out of 5 exploiter valuation from complete 3,000 reviews. The SPG app for Humanoid likewise won an honoree for the Locomotion App family in the 2014 Lacy Awards.


Intentional in English, Spanish,
Chinese and Japanese

Every day Starwood does occupation on-line in more terminology than the Joined Nations. With the SPG app we were strategical to anticipate see which worldwide markets needful the rich functionality of an app and which would be outflank served by our film web sites. The app is presently uncommitted in English, Spanish, Chinese and Japanese. The Chinese edition differs from the ease to allow the unequalled go and serviceableness patterns that pass with Chinese guests.

Designing Access

One office of an ecosystem

All Starwood peregrine apps were intentional with a divided ocular lexicon and navigational construction which allows for users to easy acclimatize to the apps but they likewise capitalize of the pro breadth: 250px; leeway: 0 10px 5px 0; src=

APP Pattern Chronicle

Design apps ahead thither were apps

The beginning variation of the SPG smartphone app was make as a canonical WAP place which grew into a peregrine website which grew into an app for the pilot iPhone. This appendage of learnedness and phylogeny has continued class afterward class and variant later reading as we forever germinate our thought and excogitation with the e’er evolving platforms.

Covered in ended 140 imperativeness outlets

The SPG app for Apple Vigil has been featured by ended 140 crush outlets crossways top-tier internal, tec, traveling and disperse crush. Illustrious reporting included The New York Multiplication (mark and on-line), CNN, CNBC, The Bulwark Street Daybook, TechCrunch,, Re/Cypher and Fiscal Multiplication, among many others.

Featured in an Apple Tonic and in the iTunes App Shop